
By the autumn of 2020, the company rolled out the brand to Europe, targeting the foodservice market. In June that year, Tyson launched a brand – Raised & Rooted – in the US, under which plant-based products and so-called ‘blended’ food (containing meat and plant ingredients) were sold. In April 2019, it emerged Tyson had exited its investment in US firm Beyond Meat, ahead of the Beyond Burger maker’s IPO. Memphis Meats, based in the San Francisco Bay Area, said it planned to use the new funds to accelerate product development. The investment built on its previously taking a minority stake in US-based Memphis Meats, again through its Tyson Ventures arm. Future Meat Technologies is a Jerusalem-based biotechnology company advancing a distributive manufacturing platform for cost-efficient, non-GMO production of meat directly from animal cells, without the need to raise or harvest animals. It described the target of its investment as a “ground-breaking start-up developing affordable, non-GMO technology for cultured meat production”. In May 2018, it co-led a US$2.2m seed investment round in the Israeli firm through its Tyson Ventures arm. Tyson Foods previously invested in US plant-based burger firm Beyond Meat and has backed two lab-based meat firms – Memphis Meats from the US and Future Meat Technologies. The US meat giant, one of the largest companies in the sector, has perhaps done more than any of its rivals to position itself in alternatives to its core product. Start-up ecosystem outlook by top geographies Read our report and gather insights on the following topics: This helps our clients to analyze the disruptive potential of start-ups for early alliances, investments, and acquisition prospects to develop future-proof strategic roadmaps for a competitive advantage. GlobalData leverages the power of alternative data to examine the health of start-ups across multiple dimensions including the quality of their innovations, market presence, and the funding they can attract. Nevertheless, 2022 has the potential to carry forward the momentum with multiple entities having a fair chance of being in the right place when aided by the right technologies. However, the start-up ecosystem is now facing turbulent times for fundraising as investors seek long-term business strategies, valuations, and a route to profitability amid uncertain market circumstances. This boom can be linked to a financing frenzy spurred by the quick adoption of technology and innovative solutions by start-ups gaining traction in response to the pandemic. Many start-ups have achieved or retained the unicorn status by the end of the year to reflect nearly a fivefold growth from that in 2020.

2021 was a record-breaking year, with more businesses breaking into the billion-dollar club.
